decoarchitecture:

South Tower, Golden Gate Bridge, San Francisco, California
Historic 1937 Photo

One thing I wonder is how long it took America — people only looking at photos — to understand the bridge wasn’t gray like most bridges. Color photography and color film, though in use, were still uncommon at the time. (My mom, who grew up in that era, claims people could ID colors in even black and white but I’m skeptical. Maybe they could guess but who’d guess the bridge is that incredible color?)

From the archive:

Newscopy: “How the 743-foot south tower of the Golden Gate Bridge looks from a window of the structure.”.
On back: “Looking straight up at one of the towers.”.

Source:
I found this in online archives provided by the San Francisco History Center, San Francisco Public Library.